Whether you're a legacy conglomerate reinventing for Gen Z or a startup seeking credibility in a crowded category, branding is often the first—and most lasting—impression you make. In India, a new generation of branding agencies is emerging, blending global sensibilities with local insight. These companies aren’t just designing logos—they’re designing trust, loyalty, and lasting impressions. Here's a look at some of the top branding companies in India who are defining the future of brand building.
1. Landor India
Headquarters: Mumbai
Website: www.landor.com
Globally renowned and part of the WPP network, Landor has long been a top choice for Indian businesses seeking world-class brand strategy and design. The agency has worked with iconic Indian names like Tata, Godrej, and Jio—helping them clarify positioning, refine brand architecture, and deliver visual identities that resonate with millions. Landor’s expertise lies not only in creating brands from scratch but also in revitalizing legacy companies to meet modern demands. Their process is research-intensive, strategic, and deeply collaborative—making them a favorite for businesses navigating large-scale brand transformation.
2. Wings Design Studio
Headquarters: Chennai
Website: www.wings.design
Wings Design Studio is a new-generation branding and digital agency making waves with its sharp strategy, bold design, and full-spectrum execution. Their services cover the entire lifecycle of branding—from naming and identity to UI/UX, social media, websites, and marketing collaterals. What sets Wings apart is its ability to think like a business partner rather than a design vendor. Whether it's building a digital-first luxury brand or designing scalable visual systems for startups, Wings approaches every project with equal parts creativity and commercial acumen. With an emphasis on clarity, storytelling, and distinctiveness, the studio has become a go-to for ambitious brands looking to cut through the clutter and scale with confidence.
Headquarters: Mumbai
Website: www.dyworks.in
DY Works stands at the intersection of semiotics, design thinking, and consumer insight. One of the few agencies in India that bring a scientific lens to brand building, DY Works excels at decoding consumer behavior and translating those patterns into branding that works. Known for its stronghold in the FMCG, dairy, and retail sectors, the agency has helped brands evolve with cultural context and emotional relevance. They don’t just design—they decode meaning and embed strategy into every touchpoint. Their work is particularly powerful when you need to speak across India’s fragmented markets without losing core identity.
3. Elephant Design
Headquarters: Pune
Website: www.elephantdesign.com
Elephant Design is among India’s most seasoned branding firms, with over three decades of experience. Their work blends business strategy, customer-centricity, and creative expression—resulting in cohesive, intuitive brand systems that perform. From packaging and identity systems to digital brand touchpoints, Elephant has a proven track record across industries, including food & beverage, finance, education, and infrastructure. Clients such as Paper Boat, Britannia, and Axis Bank have relied on Elephant’s ability to translate strategic goals into simple, powerful brand experiences that stand out in both physical and digital marketplaces.
5. Vyas Giannetti Creative
Headquarters: Mumbai
Website: www.vgc.in
Founded by industry veteran Preeti Vyas, Vyas Giannetti Creative (VGC) combines the disciplines of design, branding, and business communication into a singular, high-impact offering. Their portfolio features branding and design for major Indian conglomerates like Aditya Birla Group, Mahindra, and Tata. What distinguishes VGC is their understanding of Indian business culture and their ability to craft brands that speak authentically to both local and global audiences. Their work spans identity systems, brand campaigns, digital presence, and retail environments—each executed with an eye for detail and a sharp strategic foundation.
6. Chlorophyll Brand & Communications Consultancy
Headquarters: Mumbai
Website: www.chlorophyll.in
Chlorophyll is a strategy-first branding consultancy known for its methodical, research-driven approach. Their work often begins with brand audits, customer interviews, and competitive analyses to craft narratives that are both authentic and market-ready. The team is deeply involved in evolving brand architecture, positioning statements, and naming systems—ideal for companies going through change or looking to scale. Chlorophyll’s portfolio spans sectors like finance, education, hospitality, and healthcare, where trust, clarity, and long-term relevance are crucial. They don’t just “do design”—they craft identity systems that endure.
7. Lopez Design
Headquarters: New Delhi
Website: www.lopezdesign.com
Lopez Design has carved a niche for itself with minimalist, functional design systems and a deep commitment to purpose-driven branding. Whether it’s designing a government initiative or rebranding a global lifestyle brand, Lopez’s work is marked by elegance, restraint, and depth. Their process often includes brand workshops, ethnographic research, and collaborative co-creation—making them ideal for institutions or businesses looking to craft long-term, mission-driven identities. Lopez Design brings a timeless aesthetic to their work, ensuring that their brands don’t just look good—they make sense and last.
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